I had a homework recently for the photography class I am taking. It's to shoot a photo of a commercial product and make an advertisement out of it. I got excited with this assignment because I could shoot some food photos and make them mouthwatering! It's also a taste of how real professional photographers and maybe photo editors do their jobs.
For this project, I especially did some research in the grocery store to look for the kind of food that might look good. At the same time, I was thinking about how to compose the photo to deliver the supporting information about the product. Finally, I decided to shoot Pepperidge Farm's cookies and waffle rolls.
Above is the final advertisement for the cookies. Below is the how I Photoshoped the original picture and added graphics to it.
The first one is the original photo. Although I shot it next to the window, it was still a little dark. I increased its exposure and the brightness & contrast to become the second image. Then I noticed the real cookies' chocolate filling wasn't as thick as that of the photo on the package, so I sampled the brown color from its chocolate and used the brush tool to paint the chocolate edge thicker. I also found a high-resolution logo of this company on the internet and added to this photo. Nice thing is when I shot the photo, I knew I was going to put words and graphics on it so I left enough space to fit them in. Now, the chocolate looks thicker and richer, but...ooops, fake too! To give it the natural look, I added some gloss along. Now much better! Not done yet! I gotta keep working. Since it's an advertisement, it'd be better if it could deliver some short and catchy literal information, so I was thinking so hard and eventually came up with this "Made with butter and love" slogan. I was satisfied with this "final version" for a day or so until when I opened the photo again and realized the cookie surface was too rough to match its "elegant European cookie"'s marketed image. I softened the surface and it finally looks fine. Similarly I made the waffle roll advertisement photograph.
4 comments:
I love that pirouette cookie photo! And now I want to eat a Milano. Darn you. :)
Great job on the photos. You make the cookies look delicious!
Thanks, tofugirl and Priscilla!
They did taste delicious after i was done with the shots!
Food photography in London is best to get from Maini London as she is having the experience of more than twelve years. She has gained huge popularity in London because of her amazing tricks of capturing food images.
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